Barcelona extends partnership with sports brand for La Liga teams, securing commercial deal for five years.

Barcelona has extended its partnership with sports brand for the next five years, securing a significant commercial deal for the club's La Liga teams.

The agreement was announced on Tuesday and will see the two parties work together to promote the club's brands and products across various channels. The partnership will also include new marketing initiatives aimed at increasing fan engagement and promoting the club's culture and values.

"Barcelona is committed to continuing to grow and develop our relationship with our partners," said Jordi Ribera, CEO of Barca Sports Marketing. "This new deal will help us to further enhance the experiences that we offer our fans, while also helping us to reach new audiences through innovative marketing campaigns."

The agreement comes as Barcelona looks to continue its successful run in La Liga this season. The team has already won several domestic titles and is currently leading the league table. The partnership with the sports brand will be crucial in helping the club to maintain its position at the top of the table and attract more fans to watch their matches.

Overall, the extension of the partnership with the sports brand is a positive development for Barcelona and its La Liga teams. It shows the club's commitment to its fans and its willingness to invest in the future of its business. As one of Europe's most famous football clubs, Barcelona has a massive global following and this new partnership should help it to keep growing and expanding its reach in the coming years.