Real Madrid Renews Global Sports Brand Contract, Sets New Record for Annual Sponsorship at €100 Million

Real Madrid has renewed its global sports brand contract with Puma, setting a new record for annual sponsorship at €100 million. The agreement is set to run until 2024 and will see Real Madrid continue to be sponsored by the German sportswear giant.

The deal marks a significant increase in revenue for Real Madrid, which had previously been sponsored by Coca-Cola and Nike. The club's success on the pitch has also helped to boost their popularity off the field, as fans and sponsors alike have become increasingly loyal to the team.

Puma has been a long-time sponsor of Real Madrid, having first signed up as a partner in 1995. Since then, the two companies have worked closely together to promote the club's image and values, including through a range of innovative marketing campaigns and partnerships.

As part of this new agreement, Real Madrid will continue to use Puma products on the pitch, while the company will also work to develop new and exciting products that appeal to fans and help to grow the brand's global presence.

Overall, this new deal represents a major milestone for Real Madrid and Puma, and sets the stage for even greater success in the years ahead. With continued investment in marketing and product development, it seems likely that the club will continue to thrive and inspire fans all over the world.